WHO WE ARE
Chief Communications Officer
As the Chief Communications Officer for the New River Gorge Regional Development Authority, Lillian works with staff, extension agents, and community leaders to craft the implementation and communication of the regional strategic plan. This includes managing activities related to prospects and new business as well as keeping our communities apprised of all our organization is doing to keep local enterprise ahead of the curve. She works to create tools and connections to better serve the region’s seven target industries (tourism, wood products/forestry, agribusiness/food systems, distribution/logistics, manufacturing, and back office operations). One of those tools includes a site and building selection program, which provides any prospect to access to a regional inventory of sites, buildings, or office space without the hassle of calling or emailing a local agent. She also work to clearly communicate the incentives offered by state, regional, and local authorities to make sure prospects understand how local communities can work for their business. In order to keep those systems performing most efficiently and to make sure our users are getting what they need, she manages frequent economic analysis to guarantee that the public can find the information they need to make informed decisions. Essentially, the NRGRDA works to provide easy access to anything that will make doing business in the New River Gorge region better and more efficient, and Lillian works to make sure those efforts are accessible and meet the needs of our entrepreneurs.